For more than 150 years, investment house Degroof Petercam combines in-depth financial knowledge with long and profound client relationships. We brought those two crucial elements together in a new baseline ‘Trust. Knowledge.’ – dots intended. 


Trust and knowledge: two qualities which define Degroof Petercam’s approach. Whether in private banking, investment banking, institutional asset management or asset services.


The new baseline lives on in different campaign headlines. Every time, showing the duality of everything the financial world touches. ‘Buy. Time.’, ‘Value. Life.’, ‘Investment. Climate.’ ‘Expand. Horizons.’, ‘Human. Capital.’, ‘Gain. Insight.’, ‘Parent. Company.’, ‘Family. Business.’,…


A layering we visually reinforced through the use of reflections and camera movements.