EG becomes top of heart among Belgian consumers
We all need it, now probably more than ever. We wish it upon our dearest friends and our loved ones: good health. It’s the most sincere expression of care. We created the campaign for our client EG – one of Belgium’s leading medical companies. It goes to the very core of how a brand is and acts genuinely human.
With this message of hope, EG connects to that core. With this campaign, EG doesn’t just want to be top of mind – they want to become top of heart.
To claim a space inside the hearts of every Belgian, we chose to spread a message of positivity with an inclusive 360° campaign, captivating audiences from tv to their local pharmacy.