An audiovisual universe triggering immediate dopamine release
After the successful introduction of Donut Worry Be Happy’s donut range in the European market, we continued the story with the brand’s range extension of small bites. The brand is all about celebrating small joys in life with delicious and permissible sweet bakery treats. To bring out its love for artisan bakery traditions and quality ingredients, we imagined the funkind bites bakery: a unique audio-visual universe with an ownable culinary identity that triggers the appetite for a bite. And that does what the brand promises: make you feel happy, even by watching its ads.