Oh no…I’m so tired. Do I really need to read all this?
Dragging your legs out from underneath your sheets… Considering taking a nap in the shower… Traffic is just one big monotonous jaaaaaaaaam again… Googling how to stay awake at work… Your head hitting the keybooooooard… Everything is just sooooo draaaaiiiiining when you’re exhausted.
The truth is: even reading all of this feels like too much when you’re already feeling fatigued. But good news, EG is here. With a new EG Magnesium OPTI formula designed to help you get through the day.
We got the chance to launch the new product by introducing the world to Opti, an animated hero who battles exhaustion at every turn: from making breakfast to commuting to chores, exercise, and more.
Scrolling through cases is soooooo draining when you're exhausted
We deliberately designed Opti so they could easily be placed in a wide range of situations. From the everyday, to the top topical. The possibilities are huge.
Every video ends at the pharmacy where Opti regains its energy. And that’s no accident. We were also tasked to make pharmacists aware of the benefits of Magnesium EG Opti and to strengthen them in their advisory role. Why? Because unlike many other magnesium supplements, EG Magnesium OPTI is only available at the pharmacy.
We used contextual targeting to make sure every Belgian got to see the right message at the right time, through social, BVOD, DOOH and POS in the pharmacies.
Finding the right agency is soooooo draining when you're exhausted
From strategy to baseline to character design, creative concept and deployment of the campaign, we made sure to take our daily Magnesium boost before we even got started on this project.