Redefining the brand identity of Belgium’s most talked about restaurant, awarded world’s most beautiful restaurant in the world, was a tasty challenge. The duality of its character was our lead concept in reshaping the logo and all of its expressions.

From shoes to wine menu, we designed the Jane’s full identity with an edgy, contemporary and highly sophisticated feel.


As brands are the new publishers, we also create, design and edit the exclusive annual The Jane magazine ‘Rugged / Refined’, filled with Nick Bril inspiration.

All photo credits: Pieter D’Hoop