Belgians are notoriously difficult sleepers. In fact, 1 in 3 regularly experience restless nights and wake up feeling sleep deprived. Time for a change. Our client EG had the cure: Lunestil – a natural sleeping aid, ready to enter the market and make all-natural and effective sleep accessible to everyone.

We shaped the branding, packaging, instore tools, digital and tv campaign to great success. Just one month after launch, the year’s objectives were already met. The campaign of our dreams, getting us and many fellow-Belgians to sleep soundly at night.

winner of silver effie award 2021
mention of excellence in touchpoint by the 2021 effie jury