Proximus’ baseline Think possible is an inherently inclusive one. To Belgium’s largest telco provider and its employees, it’s also a way of being. Origin, religion, sexual orientation, gender, age, or disability aren’t definers of talent, drive or ambition. Talent is defined by talent. Someone’s drive by their drive. Ambition by ambition.

We let real people do the talking.Think possible with them.

In an intimate setting, we asked Proximus employees to talk openly about their experiences in the workplace. Their honest testimonies showed how deeply rooted inclusivity is at Proximus. It also showed a shared value system of judging people only on their skill set, commitment, knowledge, eagerness to learn, and passion…

In an age of woke washing, we showed honesty is still possible within employer branding. The campaign gives future employees an honest look at Proximus’ diverse and inclusive workplace.


Talent is talent after all – no matter who you love or what you believe in.